The 7 Minute Podcast Success Calculator

Want to start a podcast but aren't 100% sure if you should, or the best way to go about it?

Based on my conversations with 500+ thought leaders, from those interested in creating their first podcast to my interviews of podcasters that make $300k+ per year from their shows...

I've created this calculator which will answer the most common questions I get, and give you personalized guidance on whether or not you should start your own podcast based on your results.

Come with an idea, and leave with a plan.
Calculate My Score
 
Why do you want to host a podcast? *

Please select all that apply!

 
Do you have at least 6 hours / month to dedicate to hosting a podcast? *

Keep in mind most people wildly overestimate how much time they can dedicate to things, by >50% on average. If you think you only have 6 hours exactly, then you should answer "no".
     
 
How EXCITED are you to host your own podcast? *

This is an important question, because hosting a great podcast takes great work. If you aren't 100% all in...it won't get done or at least it won't be good!

 
How CONFIDENT are you currently in this project? *

"Success seems to be largely a matter of hanging on after others have let go."
- William Feather

 
Is the success of your business dependent on the success of this project? *

As in, are you putting all of your chips on black by considering this?
     
 
How clear are you on the topic of the podcast? *


 
Please select all options below that complete this sentence: Is the topic of your podcast something people... *


 
Please summarize your podcast topic here, as well as anything else you currently have figured out about it so far! *

EXAMPLE:
Topic
 - retirement investing
Audience - middle class people in their 40s & 50s with day jobs
Main topics to discuss - investment options, savings, handling debt . I think it will be some interviews and some not.
 
Which of these statements best describes you? *

"The best time to plant a tree was 20 years ago. The second best time is now."
- Chinese Proverb

 
Have you created any content on this general topic before? *

Could be a book, videos, blog posts, PDF guides, etc.
     
 
Have people already bought something from you on this same topic? *

This is an important step in validation - it can be a book, services, paid workshops, consulting, etc.
     
 
How long have you been working in your industry? *

ie. Is this a topic or industry you are extremely familiar with, or are you trying to break into something new?

 
If you had to get the podcast live next week, how would you approach it? (in an ideal world) *


 
What are the top 2 most important things for the podcast to generate for your business? *

There's no wrong answer. What's most important to you? (Please select the top 2 items below (even though it says "choose as many as you want"... I couldn't remove that part)

 
How much revenue would you like this podcast to generate for your company per year? *


 
What is your total budget for your podcast project for the first year? *

Keep in mind that your budget, and how much revenue and growth it generates are often correlated. A good rule of thumb is to budget 10-20% of what you want your podcast to earn in additional revenues or the value of results generated like list growth, network connections, high profile speaking, lead generation, etc.

 
How many people do you think you could get the podcast in front of? 

(Approximate the total number of people when you combine your email list, social following, the audience of potential partners, industry groups you belong to, etc)* *

Example: 3000 email list, 1000 on social, 1000 via my book, and 2000 through upcoming speaking gigs = 7,000

 
What is your first name? *

So...should you start a podcast?

Your score is {{var_score}}%

Based on this score, we consider your podcast as highly likely to be successful!

We consider scores above 74% in this category.

I even built you a specific plan based on your answers to make sure you maximize the results for your podcast and get started RIGHT. 

Click the button below to access your personalized suggestions :)
View Personalized Suggestions For Your Results
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So...should you start a podcast?

Your score is {{var_score}}%

Based on this score, we consider your podcast as potentially successful.

We consider scores from 60% - 74% in this category.

I even built you a specific plan based on your answers to further test your concept and make sure you maximize the results for your podcast and get started RIGHT. 

Click the button below to access your personalized suggestions :)
View Personalized Suggestions For Your Results
Powered by Typeform
So...should you start a podcast?

Your score is {{var_score}}%

Based on this score, we consider your podcast as risky.

We consider scores below 60% in this category.

I even built you a specific plan based on your results to further test your concept, provide other options based on your situation AND make sure if you DO start a podcast, you maximize the results for your podcast and get started RIGHT. 

Click the button below to access your personalized suggestions :)
View Personalized Suggestions For Your Results
Powered by Typeform
Powered by Typeform